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When New York and Food & Wine magazines sung the praises of Jack's Stir Brew, they only confirmed what die hard fans already knew: Owner Jack Mazzola's certified organic, fair trade, shade grown coffee is among the best in the country. Mazzola sat down with us to share what's on his bookshelf (The Catcher in the Rye) and why he chooses David over Goliath every time.
What are your favorite eco items in your closet?
My girlfriend makes most of my shirts, [and] I buy mainly vintage stuff. I'm not a hemp guy, don't get me wrong, but I'm not into buying high street stuff. I hate that kind of shopping.
What do you hope to pass down to your children?
To be more conscious of indies; like, I always buy my fruit from the old guy with his cart on Christopher and 6th Streets … Or paying a dollar more to get an Advil from the indie bodega and not Duane Read. It's the little conscientious things that make big differences. I am the underdog, and I want to ensure others like me do well.
What's your little green secret?
I re-use every single letter envelope I receive. I also unsubscribe to everything, even email. It's all junk and it's disgusting. And sometimes I wake in the night and break into my own store, steal four chocolate chip cookies and a glass of milk.
What's on your recommended reading list?
[I’m reading] The Catcher in the Rye right now. But mainly reference books inspire me and my views on the world — like fishing catalogues, vintage sailor tattoo books, flea markets, and understanding the craft and understanding that goes into making things. I think understanding the world and how things work makes you conscious.
Jack Mazzola
Owner, Jack's Stir Brew Coffee
"I am the underdog."
"Let me design one of those [hybrid] cars; they aren't that pretty."
What keeps you up at night?
The possibilities of my business and brand … there are so many things I want to get done with it. I am a pioneer and that itch keeps me awake at night.
What nonprofit gets your approval?
Grounds for Health.
What's on your wish list?
More hybrid technology. And let me design one of those cars; they aren't that pretty.
Who's your green super hero?
[Patagonia founder] Yvon Chouinard
If you had five minutes in the Oval Office, what would you say?
As a kid, I learned to act. And I learned to understand people by working in my father's car mechanic shop … The acting helped me adapt to every situation in business because I had to understand people and personalities. I would say that every single kid in school should have to study acting.
I'd also give tax breaks to small businesses.
